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https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1717080296052-TTEK1L7U9O9133FXJ2QZ/2.jpg work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1722373097341-NEESLM83Z5H4N5JHEHQL/Screen+Shot+2024-07-30+at+4.23.08+PM.png work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1722457315778-NS3S9V62LR3SCM3N4BMV/Screen+Shot+2024-07-31+at+4.19.31+PM.png work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1400286135892-2BZ820A0ZUL0NVRODGJI/HP2.png work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1398741027198-MY1QEMRS0V5DMCZVXOT0/OGHP.png work   Along with a broader team I was in charge of concept, creative direction and design of the OG website. We built all of our thinking into the experience and design of a fashion-forward interactive site that invited girls to play with games, lookbooks, polls and a little bit of grosgrain ribbon. See the site here. https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1398739815341-13KI2SVPBJ3JOECN5F54/OGKatie work   We created a community between the doll, the girl who played with the doll and the collective consciousness of girls across the country. We carefully chose girls who were the embodiment of everything this wholesome brand stood for and put them on the packaging and the website. We invited users to nominate more girls for the web showcase and to be placed on future packages. https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1398740038232-G8F7BI4FGJ8GYYAOXQMU/WOH.png work   We built of a "Wall of Hearts" on the site, where girls could draw a heart that went up on the Wall and could be shared across social media and emailed to friends and family. We curated these hearts into a wallpaper design for the packaging. https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1398740504530-9XOBRYW9QK3M0BLSFS8A/HeartsDraw.png work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1398714791017-HAA3DYUJMNMBLB4DD4T6/dolls.png work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1398714753257-6RNHYY5FO6ATNIXR6QDG/bookshelf.png work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1398714741833-JX8XLW57OCJ22H3L3L7O/Mixxmatch.png work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1398715535468-ZPP1F24QSDYRP882DY5M/OGboxes work   Creative direction and design of the logo, trade dress and packaging used a color palette that was bold and bright, with an emphasis on warm colors. Dielines were hand-drawn to reflect a flowing illustrative sensibility and a custom typeface with whimsy and a storytelling flair completed the look. The project included shooting hundreds of dolls and accessories and creating a style guide for the client to maintain the brand in-house. https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1398715631804-AFB77B4PTP0NFGC0R268/WOHonboxes work   The crowd-sourced OG Wall of Hearts on packages. https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1398715871133-SWEGU8C78LPYTZP2TV0V/OGmontage.png work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1398715890287-WR98XVHXDAXDOY08EUZ8/horse.png work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1398715922873-RXGCEJ53Z2LX83E09IX7/OGTIOS.jpg work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1398715930936-4VAWDU6VOGHYSYK58H7U/OGO.jpg work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1398715969841-Z5QP3HN3W1MTNQVEIRI5/Andrea_and_Amy+5550.jpg work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1398716083536-3C4C8OJOBX008PBSLLW2/Andrea_and_Amy+5447.jpg work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1398298402048-90V78B83ZNEICOBSIW43/image-asset.png work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1398298467411-UMY9JWENMAUYNRBLC93M/image-asset.png work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1398298483907-4FPR1453O64O3YJAE69M/image-asset.png work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/044f56da-51a1-4ab7-8d64-8158ec79607d/Screen+Shot+2024-05-29+at+11.59.27+PM.png work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1398298504792-D490AGY118SE7A13MWGF/image-asset.png work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1398298158315-RBR74R4BCVSK31EEW94V/image-asset.png work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1398460239824-C8IQFQ70C6LVXL2LCIJS/M1.jpg work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1398460262780-8PJG4LDX6TWE06SOXJD3/image-asset.jpeg work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1398303880506-ZRLXJ6OO798BP1X900JZ/image-asset.png work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1398303920458-H4WN3JU2VD3S2SEMA6DU/image-asset.png work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1398303931968-X84JLNC19R850791EVHB/image-asset.png work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1398460789422-9K31GCKFAISCVLWHRK6Z/image-asset.jpeg work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1398460812884-02314RJMXIXFYDHLIRF6/Tcards.jpg work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1398302922394-O20B4D15CJQ62RU215JP/image-asset.png work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1398302944834-28AW2E8YVGIL7UTL0EOJ/image-asset.png work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1398461045484-1IH4ZCJYWDWSYDDEDZXB/image-asset.jpeg work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1485709767866-L3MJ0J5M1JPLKWMXJ6BP/B_LogoPattern.jpg work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1485710462987-M16LD8Y70DXIIET5S185/MA.jpg work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1485711073475-H8Y5SAC2FCISRUD7A4IC/LJ.jpg work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1485711698806-BUTZ2J008A2MFDJVPLDZ/OneEightylogo.jpg work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1717082022944-9Q6JN4M660MNCEXJ4KL0/CohereLogoCMYK.png work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1485709774521-IP6CU4N0Z5FJ99TVUFHO/Unite%2Bto%2BLight%2BLogo.jpg work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1485709768479-NWAZ3FB75FEKYDSBQBE2/Creatorsguildlogo.jpg work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1485710731585-SSE9FWRJJJJU60ARG72J/KPlogo.jpg work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1485711835995-T17HRV6SMEC5VJPZFJAT/medicilogo.jpg work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1485709770462-GQL364GUBMDEAQGR2Y8L/OGlogo.jpg work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1717082301333-HDC5XLOWZG3JFBLCC5GH/BS.png work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1485711981048-6XNK48WNVY2TBIFB6FHL/insolia_logo.jpg work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1485710553187-8HSZ4IQVRYCDQYLSA887/RTIlogo.jpg work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1485709865439-FAAZO8CNVKF0VMNROPRB/battatlogo.jpg work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1485710956968-YGNS93TXQESIV20LTSZ3/PPVlogo.jpg work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1717082161737-2T10JDPSO512VSGKXXYO/Jean.png work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1485711500102-T857F0UJV1E84DFAK7BC/VP.jpg work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1398718161987-YW2PXZ1QKFNZZBGA3PPW/HP.png work Along with the broader team I was in charge of concept, creative direction and design of the B. website. The toy company's look is a big part of the brand identity so coming up with ways to stay true to that look in a web-friendly execution took many work arounds, but the finished product looked, felt and even practically smelled like the brand we had developed. See the site here. https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1398737977556-84LABI1RFMSTQDZJI6JY/DrumTab.png work Of course, the toy pages had to be fun with toys you could play with on site. https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1398738564116-U09PUNNL4IKRH9V48IYI/Pick.jpg work In keeping with the message to kids to Just B. You, the site incorporated a quote maker where Moms could make beautiful, branded art out of the cute things their kids said. These quotes were shared by parents in social media, and by B. in little booklets in each B. package. https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1398709579737-YGWO6JYN880HZ30WWI8F/quotegallery work The quotes was curated into a gallery on the site. https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1398708863278-ACU9WE6UJTKSV2S2FYX5/Bquotebooklet work Crowd-sourced quote booklets showed up in every package. https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1398708379531-3AZD5S7CMZ9R26BPCF6T/BtoysPackaging work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1398708495385-4809R3ANFFOIXCT8D0VI/Bpackagedetails work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1398708601891-KFIDWMCKEZH6VXO9JBPK/image-asset.jpeg work The packaging was recyclable, reusable and some even reversed to become gift wrap. https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1398711304697-72YAQE9RZ7R67BBRW3RU/Screen+Shot+2014-04-25+at+3.10.41+PM.png work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1398711865973-NR2QQDK7LE7X7UEH9GTB/onesie.jpg work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1398711341083-MVN385Z3PG196EWLSUKD/4.png work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1398743262435-JR6PB8A4IAFOM4MMI63U/KP.png work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1398711311712-LFW4TXMY97ASHKLPYXV8/KP.png work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1398711320286-9A85MCUGAM3TMH2PP5X3/tapt.png work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1398737021816-MF6MM69QUNUM0DIRXVIK/Ellen.jpg work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1398710805195-1IPAJ3TEOWY08V6HV2R9/DesignMOM.jpg work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1398712514946-SB6V2NQ4MWZHO73UOO3J/SM.png work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1398712441261-VU4C4NVCMQAOIWK9L61R/Dc.png work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1398710843654-DVZX7E7LG31INWWPSAR7/petit.png work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1398712309335-9H3BNZJUPDJN0UGJ8SUA/Screen+Shot+2014-04-23+at+4.09.00+PM.png work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1398711582834-UY83L3V7CTHTR5U5DJ34/QOTS.jpg work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1398744842824-4FA05WYBXL2837DIAQRZ/mozartbag.png work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1398711607953-0MJ28QXKS8B7V9BYRST7/Dad.png work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1398742096965-YT2KWR6VU9HJ0FIDB6XT/Screen+Shot+2014-04-25+at+3.32.53+PM.png work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1398744835360-G9FZKJPZ21VZ8ZZFCHML/QuoteBook2.JPG work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1484948953359-YYDHDVWAEDUB7XHSCMHM/image-asset.jpeg work LoveJane Packaging. 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/d399a2e3-f30f-4ee3-80c8-8c5ca403d74d/Screenshot+2026-01-28+at+12.29.08+PM.png work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/7531d281-b88b-40fa-9003-92d21fd37032/Screenshot+2026-01-28+at+12.29.41+PM.png work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/3be48c37-9794-4fa7-a5fb-3c66eaf768bc/Screenshot+2026-01-28+at+12.29.30+PM.png work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1615088137057-RZSKXAW3XI093NU6AX57/GBIO006_EmployeeGuide2.0_v5-1.png work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1615088174131-ABZPBOU2L9DE8FOGFBYF/GBIO006_EmployeeGuide2.0_v5-9.png work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1615088199490-7V62DSO0LA0BMFKH0QSN/GBIO006_EmployeeGuide2.0_v5-10.png work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/3000abbf-a346-4e18-8aa5-83be9e0d9489/BSSJF.png work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1717079806031-6P51IX5EKALSA4XER1C6/IMG_1383.jpeg work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1717079807578-096K2XDPY5MEKG2NNQT0/IMG_2293.jpeg work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1717079805864-EJ8L3L2Q6L580MEP9F7F/IMG_1385.jpeg work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1717079807658-ZKTM5GOIPDGKMEZ8JALU/IMG_2294.jpeg work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1717079808859-4YU1EYGSM6J88LQ9SNAL/IMG_2296.jpeg work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1717079808920-ENU9K2IR1Z29FA2B5U84/IMG_2301.jpeg work https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/a013d4d2-e6f5-435c-b728-071a3191b127/Medzown%2BAmyandAndrea_Page_17.jpg work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/4e89d583-a1bd-4a40-b29d-05d8cfd325bf/GAR.jpg work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.andreagavinbecker.com/thors-hammer-vodka daily 0.75 2017-01-29 https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1398355577715-KC2BTPAL31HW0XBV80QM/Screen+Shot+2014-04-23+at+10.10.23+PM.png THOR'S HAMMER VODKA https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1398355565054-R57511J7V0TRY960S3SN/image-asset.png THOR'S HAMMER VODKA https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1398355596181-Z5T6Z6BA8LDDGB52CA8C/image-asset.png THOR'S HAMMER VODKA https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1398355665451-KQ6ABR32C14CTTLB801M/image-asset.png THOR'S HAMMER VODKA https://www.andreagavinbecker.com/battat daily 0.75 2017-01-29 https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1398463791613-WAIERC7KU9BL6AHG28CI/Screen+Shot+2014-04-23+at+9.51.19+PM.png BATTAT https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1485211771847-N3XTB7PXF5TGLTPJGDG5/Battat_Toy_Pkging_04.jpg BATTAT https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1485211804805-7M0SFYW0WWFNHFVVHCZ2/image-asset.jpeg BATTAT https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1484690373126-0CM3EEWF82I26U8RDRBX/Battattrio.jpg BATTAT https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1484767386450-JKM13PLUXSK0DZZL00IT/image-asset.jpeg BATTAT https://www.andreagavinbecker.com/hasbro-studios daily 0.75 2017-01-29 https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1400784365990-MUFT2CWPSEZJGSQ8PCL1/Screen+Shot+2014-05-22+at+2.44.26+PM.png HASBRO STUDIOS https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1400285522913-ZXNFWUOAV4BSY4G6XD1T/HasbroStudios1.jpg HASBRO STUDIOS   In keeping with the message to kids to Just B. You, the site incorporated a quote maker where Moms could make beautiful, branded art out of the cute things their kids said. These quotes were shared by parents in social media, and by B. in little booklets in each B. package. https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1400285568913-TBQ30HEYKFLIONRI79PH/ImaginHtion2.jpg HASBRO STUDIOS   The quotes was curated into a gallery on the site. https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1400285622131-AQWGYZQ0RTW7989EYDSY/Bquotebooklet HASBRO STUDIOS   Ad campaign https://images.squarespace-cdn.com/content/v1/5358170ce4b01c3d34562dd6/1400286752280-83LLF6A43VVNSEBIVTKA/HS_ImaginHtion_concepts15.jpg HASBRO STUDIOS   ImaginHtion Nation: A Joy Story. We concepted a video installation experience that projects characters on walls in random places around the country. Animated Hasbro characters interact with people walking by. 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