Vonvendi was a new drug designed to help stop bleeding in people with a life-altering bleeding disorder called Von Willebrand Disease. To raise awareness that a solution was coming, we created an unbranded campaign inviting those with Von Willebrand Disease to connect with information and each other at a website called BeyondTheBleed.com. The campaign helped the community while creating a space for Vonvendi to step into.
Tapping into the struggles and challenges of those who live with this disease let them see that someone out there understood their plight. This was key to garnering trust and hope. Click on ads to enlarge on non-mobile devices.