OUR GENERATION DOLLS
When Our Generation wanted to rebrand their doll line with no marketing budget, we knew from the beginning the only place to deliver a brand story would be through the packaging and a website where girls could play. Every square inch and every pixel had a job to do.
My partner, Amy Flanagan, and I started by creating a brand around the line’s strength, that every doll came with a chapter book about her. The brand would celebrate that bond between doll and girl. That became the rallying cry: “This is Our Story”.
MORE SITE PAGES!
BRANDING USING OUR MEDIA BUY: SHELF SPACE
A CLOSE UP LOOK AT THE TRADE DRESS
The year OG introduced the new branding, sales grew 170%. Based on the success, the dolls and accessories have since been updated to reflect the branding and fashion forward aesthetic. And they continue to climb.