LoveJane came to us with a vision to create gorgeous period kits for girls. Together with LoveJane and Doodledo, we created a color palette, proprietary patterns and beautiful, fashion-forward kits that women would be as proud to carry in their purse as they would a gorgeous lipstick or favorite pair of sunglasses.
First period kits were a large part of the offering, so marketing spoke to the first timers with understanding, information, and grace.
An e-commerce website offered sisterhood, beauty, stories, advice, and even a guide for dads.
Every detail spoke girlfriend-to-girlfriend, from The First Period Book to mailing inserts, to the messaging on the tampon wrappers.