LOVEJANE

LoveJane came to us with a vision to create gorgeous period kits for girls. Together with LoveJane and Doodledo, we created a color palette, proprietary patterns and beautiful, fashion-forward kits that women would be as proud to carry in their purse as they would a gorgeous lipstick or favorite pair of sunglasses.

LoveJane Packaging. Beautiful starts here.

First period kits were a large part of the offering, so marketing spoke to the first timers with understanding, information, and grace.


An e-commerce website offered sisterhood, beauty, stories, advice, and even a guide for dads. 

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Every detail spoke girlfriend-to-girlfriend, from The First Period Book to mailing inserts, to the messaging on the tampon wrappers.