Asked to brand a new line of toys for Summer Infant, we had to appeal to millennials who heavily value family time spent enjoying the simple pleasures of laughter and love.
The Kiddopotamus brand concept is simple: Play is our first language. And throughout our lives, when we really want to connect, we usually come back to play. The tagline "Gigantic Little Moments” focused on the importance of connecting through play, a theme carried throughout logo, design, toy names, photography, copy, and every last detail of the brand story. Even the UPC code.
Details, details, details.