KELSPRIG is the hypoxia-activated drug that infiltrates hypoxic regions of tumors previously impervious to cancer therapies. This branding campaign featured the drug reimagined as a ninja, gaining access to the once impossible to reach. Click on ads to enlarge on non-mobile devices.
HCP data-driven sales tool
We brought the trade show booth to life by making a layered “set” with ramps and various levels. Multiple screens interact with each other to make it appear that there is a ninja jumping, rolling, climbing, and stalking the booth. Motion-detection software allows the ninja to interact with visitors.